Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.
According to Google, the following signals are essential for delivering a good page experience:
- Mobile-friendliness. Use Googles’ Mobile-Friendly Test or check your Google Search Console under Enhancements > Mobile Usability if your website/pages are mobile-friendly.
- Safe-browsing. To check if there are any safe-browsing issues, use Google Search Console under Security & Manual Actions.
- HTTPS, Make sure the website/pages are served over HTTPS as it helps prevent anyone from tampering with the communication between the website and the user’s browser. Security comes first.
- Intrusive Interstitials. It is not about not using them rather about using them responsibly.
- Core Web Vitals. A set of metrics aims to provide you with measurable proxies for Real User Experience/Metrics (RUM). PageSpeed Insights and GTmetrix are excellent tools to measure CWV, among many others.
Importance of Page Experience Signals
While content-related signals outweigh them, page experience signals are all about giving a share of voice to user experience in search algorithms, and we can expect to get even more influence in the future.